Star Cruises – Star Pisces on Chongqing Jiefangbei Giant LED Screen
To promote Star Pisces, one of the flagship vessels under Star Cruises, the brand launched a high-impact outdoor campaign on the Chongqing Jiefangbei Giant LED Screen.
The creative brought the charm of ocean cruising to the heart of the mountain city—showcasing the ship’s elegance, onboard lifestyle, and exotic destinations. The vibrant visuals transformed the iconic Jiefangbei screen into a “portal to the sea,” immersing passersby in the allure of maritime travel.
The Chongqing Jiefangbei Giant LED Screen is one of the most iconic outdoor digital billboards in Southwest China. Situated in the heart of Jiefangbei CBD, it directly faces the People’s Liberation Monument, surrounded by top-tier retail, business, and hospitality clusters. The screen commands exceptional visibility and continuous exposure throughout the day.
Located at the intersection of pedestrian and vehicular flows, the site enjoys over 500,000 daily visitors, peaking beyond 800,000 during holidays. It reaches tourists, commuters, and high-value shoppers simultaneously, ensuring unmatched brand impact.